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Case studies

Parallel views regarding the case of an East-West industrial cooperation

The case study summarizes the basic conceptions, advantages, risks and most important facts of the cooperation of ICI and a Hungarian company, TVM. After stressing the importance and sketching the types of international industrial cooperations, the...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: P. S. Ellis, Gábor Hoványi
September 1, 1978
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Citation

Ellis and Hoványi (1978a, September 01). Parallel views regarding the case of an East-West industrial cooperation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/parallel-views-regarding-the-case-of-an-east-west-industrial-cooperation